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In Surety Bond underwriting, a Prinicpal's preceived ability to live up to their commitments. Character is part of The 3Cs of surety bond underwriting along with Credit and Capacity. A surety bond underwriter looks at a Principal's history of dealing with employees, suppliers, owners contractors and surety bond companies to help them determine a Principal's character. Surety Bond underwriters often want to have annual meetings with the Principal as well to establish Character. More can be read on Character and the 3Cs here.